Schön! Magazine • 15/09/2025

celine | new luggage by michael rider

They say fashion repeats itself, but what feels like déjà vu at Celine right now is something more poetic. Creative Director Michael Rider opened his Spring 2026 chapter by reviving the Phantom in unexpected form. ‘The New Luggage’ takes Céline’s cult classic and trims it into something leaner, more direct, and firmly grounded in the now.

Schön! Magazine • 15/09/2025

canyon | inside mycanyon with lukas beck

There’s a certain magic to seeing your dream bike take shape – not in a workshop with paint under your nails, but on a screen where every click feels like a brushstroke. Canyon’s new MyCanyon platform captures that magic, giving riders the power to design their own Aeroad CFR, from shimmering finishes to race-level componentry, all without losing the performance edge that’s made the German brand a favourite in the pro peloton.

Schön! Magazine • 11/09/2025

duranimal | duran lantink’s wild autumn/winter 2025 campaign

Duran Lantink is back with DURANIMAL, his Autumn/Winter 2025 campaign that asks: what happens when fashion goes feral? Shot by Jurgen Teller and styled by Jodie Barnes, the series plants its stars – it-model Alex Consani and runway anarchist Leon Dame – in scenes that feel like an absurd documentary.

Schön! Magazine • 11/09/2025

h&m atelier | autumn/winter 2025 collection

H&M Atelier’s Autumn/Winter 2025 collection arrives with a sense of contrast at its core. It’s a wardrobe built from familiar codes, including workwear, tailoring, and utilitarian staples, but recast with unexpected finishes and tactile richness.

Schön! Magazine • 08/09/2025

cupra | the tindaya showcar

Munich turned its attention to CUPRA at IAA Mobility 2025, where the brand unveiled the Tindaya Showcar, its boldest vision of the future yet. Named after a volcanic mountain in Fuerteventura, the concept channels the raw drama of its namesake, thanks in part to its copper-toned accents, Atlantic grey shades, and sculpted forms that feel carved by nature itself rather than created in a studio.

Schön! Magazine • 08/09/2025

christian louboutin autumn/winter 2025

For over three decades, Christian Louboutin’s shoes have danced across runways, red carpets, and music videos – but this season, they’ve gone surfing. For Autumn/Winter 2025, the Maison teams up with Australian artist and pro-surfer Otis Carey, whose ocean-soaked patterns and Indigenous-inspired motifs wash across cult classics and new silhouettes alike, turning Louboutin’s famed red soles into wearable pieces of art.

Schön! Magazine • 05/09/2025

nike | why do it?

What drives you to start? To try? To risk failing, again and again? For Nike, the answer hasn’t changed in nearly four decades, but the conversation has. With its new ‘Why Do It?’ campaign, the brand hands its iconic rallying cry, ‘Just Do It,’ to a new generation. This campaign redefines greatness as a choice, positioning it as a decision made in the moment.

Schön! Magazine • 04/09/2025

prada fine jewellery | couleur vivante

Imagine colour having its own heartbeat. In Prada’s latest fine jewellery collection, ‘Couleur Vivante,’ that pulse drives everything from the unexpected clash of gemstones to the tension between tradition and subversion. Designed by Miuccia Prada and Raf Simons, the collection explores how colour can reshape meaning, working with harmonies, contradictions, and surprising symmetries.

Schön! Magazine • 04/09/2025

chloé fineman x mother | the 60s-inspired capsule collection

Chloe Fineman has officially solved her biggest “side hustle.” For years, the SNL comedian and actress searched for the perfect pair of vintage jeans, and now she’s made them herself. She’s teamed up with L.A.-based denim brand MOTHER and her sister, artist Emma Fineman, for a retro-inspired capsule collection that’s a love letter to the 1960s.

Schön! Magazine • 04/09/2025

hunza g | the core collection starring stella maxwell

Hunza G is going back to its roots, this time with a sun-drenched script. The London-born swimwear brand has just dropped its Core Collection, and its muse could not feel more of the moment: model and former Victoria’s Secret Angel Stella Maxwell, shot against the blue-hued grandeur of Reid’s Palace Hotel in Madeira, Portugal.

Schön! Magazine • 03/09/2025

h&m studio | autumn/winter 25

H&M Studio is back, and this season it’s all about finding beauty in unexpected places. For Autumn/Winter 2025, the collection draws from an unlikely pairing: the architectural tropical brutalism of São Paulo and the pared-back minimalism of Stockholm. This tension between hard and soft is at the heart of the new collection.

Schön! Magazine • 03/09/2025

veuve clicquot x simon porte jacquemus | la grande dame 2018

Schön! Magazine • 28/08/2025

maison margiela | aw25 avant-première starring miley cyrus

In what feels like a statement moment, Maison Margiela has finally unveiled its Autumn/Winter 2025 Avant-Première collection with none other than Miley Cyrus at its centre. In a rare turn for the house, this marks the first time Margiela has named a celebrity face ever since its foundation in 1988, and fittingly, it’s a visual poem captured by Paolo Roversi.

Schön! Magazine • 28/08/2025

emporio armani | the autumn/winter campaign

Schön! Magazine • 28/08/2025

giorgio armani | the autumn/winter 2025 campaign

Schön! Magazine • 28/08/2025

legado | nieves barragán mohacho writes her next culinary chapter

What’s a legacy? For some, it’s a name etched in history. For others, it’s a recipe passed down, a table set the same way for generations. But for chef Nieves Barragán Mohacho, it’s something she’s building step-by-step.

Schön! Magazine • 28/08/2025

chloé | the winter 2025 campaign

Schön! Magazine • 27/08/2025

tommy hilfiger autumn 25 | the hilfiger racing club

Tommy Hilfiger isn’t done with engines quite yet. After lending his masterful hands to ‘F1 The Movie,’ the all-American brand is going back to its preppy roots with the launch of The Hilfiger Racing Club. Landing this autumn, the collection is prep culture like you’ve never seen it before.

Schön! Magazine • 27/08/2025

puma x usain bolt | rampage sound system at notting hill carnival

Schön! Magazine • 27/08/2025

y-3 | the autumn/winter 25 tennis collection

Schön! Magazine • 26/08/2025

marshall | bromley 750 in partnership with denzel curry

Leave it to Marshall to bump up the energy, and this time, music comes party-sized. Named after The Bromley Contingent, who were a group of followers of the Sex Pistols, the new Bromley 750 represents Marshall’s next chapter in audio innovation.

Schön! Magazine • 25/08/2025

prada linea rossa x red bull | bridge rider

Some people daydream about impossible journeys. Sean MacCormac went and did one. On August 23rd, the skysurfing legend and two-time X Games medallist with over 22,000 skydives to his name, leapt from 1676.4 metres above San Francisco Bay.

Schön! Magazine • 23/08/2025

the peninsula london x goodwood revival 2025

This September, The Peninsula London takes a detour from Belgravia’s refined calm to the roar of engines joining forces with Goodwood Revival 2025 in a celebration of British craftsmanship, timeless style, and the golden age of motoring.

Schön! Magazine • 22/08/2025

alphatauri x rb leipzig