Schön! Magazine • 30/04/2025

baldinini x elena el asmar | unveiling in berlin

“With the feeling that they still have things to discover and unveil within themselves, also falling in love with their own shadow zones.”

That’s what Elena El Asmar hopes visitors take from UNVEILING, the latest instalment in Baldinini’s growing dialogue between fashion and contemporary art.

Schön! Magazine • 28/04/2025

veuve clicquot | la grande dame 2018

Schön! Magazine • 23/04/2025

schön! selects | the new drops we love

Schön! Magazine • 23/04/2025

Dr. Martens | paris gets store no.6 and the new love letter boot

Schön! Magazine • 18/04/2025

julian zigerli | the limit does not exist

Schön! Magazine • 18/04/2025

mercedes-benz’s class of creators | ice spice remixes the new cla

Schön! Magazine • 16/04/2025

valentino autumn 2025 | celebrating daily poetry

Schön! Magazine • 16/04/2025

penhaligon’s | fortuitous finley joins the portraits mansion

Schön! Magazine • 15/04/2025

vacheron constantin | 270 years, still keeping time on its own terms

Schön! Magazine • 14/04/2025

range rover x nuova | a time-travelling installation lands in milan

For its first-ever Milan Design Week installation, Range Rover turns to the past — and future. In collaboration with California-based design studio NUOVA, the brand presents Futurespective: Connected Worlds, an immersive, two-part installation staged at the 18th-century Palazzo Belgioioso.

Schön! Magazine • 13/04/2025

h&m&la | a love letter to los angeles, soundtracked by doechii, robyn and jamie xx

Last Wednesday night, under the lights of downtown LA, H&M threw a party that felt more like a cultural snapshot than a fashion event. Headlined by Doechii, Robyn, Jamie xx, and PinkPantheress, the one-off festival celebrated the second chapter of the brand’s Spring/Summer 2025 collection — and the city that helped inspire it.

Schön! Magazine • 12/04/2025

fendi | song yuqi fronts peekaboo iseeu in beat-synced campaign

Fendi’s latest campaign is a true pop culture moment — or better yet, a Kpop reinterpretation. At the centre is brand ambassador Song Yuqi, member of (G)I-DLE, who brings her trademark confidence and razor-sharp choreography to the screen — this time, alongside the Peekaboo ISeeU Petite.

Schön! Magazine • 10/04/2025

grau | a poetry of light

For GRAU, light has never just been functional — it’s emotional, architectural, and often deeply personal. At Milan Design Week, the German brand’s latest collection brings this vision into sharp focus. Across three distinctive settings, GRAU unveils new iterations of its most recognisable lights alongside entirely new designs — each one building on the brand’s growing archive while pushing further into atmosphere, feeling, and form.

Schön! Magazine • 09/04/2025

jimmy choo x crosby studios | frozen glamour for milan design week

It’s Milan Design Week, and for the occasion, Jimmy Choo trades movement for stillness in a new collaboration. For Salone del Mobile, the luxury accessories brand teams up with Crosby Studios to present a striking new installation inside its Sant’Andrea flagship store — an architectural pause that invites viewers to rethink the pace of design.

Schön! Magazine • 08/04/2025

audi x drift | portrait milano turns kinetic for design week

This April, Portrait Milano swaps stillness for motion. As Milan Design Week unfolds, the hotel’s historic piazza hosts House of Progress by Audi, featuring a kinetic light installation from Dutch artists DRIFT.

Schön! Magazine • 07/04/2025

diesel remaster | music rethreaded

Diesel’s Remaster capsule is a tribute to the deep, often personal link between music and fashion. Under Glenn Martens’ direction and in collaboration with NTS Radio, the brand hands the mic to 15 DJs from across the globe — each one selecting a garment and printing it with a quote tied to a track that changed everything for them.

Schön! Magazine • 04/04/2025

messika | move ciselé

For its 20th anniversary, Messika unveils Move Ciselé, a refined take on its signature Move collection, where gold is not just polished but sculpted. Founded in 2005 by Valérie Messika, the Parisian jewellery house has developed a unique chiseled finish — a meticulous technique designed to catch and reflect light, giving each piece an artisanal depth.

Schön! Magazine • 04/04/2025

batakovic belgrade ss25 | feminine attitude

Ivana Batakovic has always believed that fashion goes beyond clothing — it’s a language of confidence, strength, and individuality. As the founder and creative director of Batakovic Belgrade, she has built a brand that embodies this philosophy, blending sharp tailoring with effortless femininity to create garments that make an impression without the need for words.

Schön! Magazine • 04/04/2025

oakley muzm eyeshade | the return of a game-changer

Over four decades after its debut, Oakley dives back into its groundbreaking past to reintroduce the MUZM Eyeshade, a limited-edition revival of the original Factory Pilot Eyeshade that forever changed sports performance eyewear. In 1984, when athletes were battling light leaks with makeshift fixes — a coat hanger, a goggle lens, electrical tape — Oakley’s pioneering wraparound design set a new standard. Today, that same inventive spirit is reborn with modern materials and forward-thinking technology.

Schön! Magazine • 02/04/2025

y-3 | petra collins & moni haworth’s vision of connection

For Spring/Summer 2025, Y-3 hands the creative reins to longtime collaborators Petra Collins and Moni Haworth, who craft a visual narrative rooted in duality, creativity, and the unseen threads that connect us. Shot in Los Angeles, the campaign unfolds like a quiet meditation, blurring the line between subject and storyteller, past and present, reality and dream.

Schön! Magazine • 02/04/2025

art in resonance 2025 | the peninsula’s opens up new chapter in contemporary art

As Art Basel takes over Hong Kong, The Peninsula once again transforms into a hub for contemporary art with its latest Art in Resonance programme. Since launching in 2019, the initiative has championed emerging and mid-career artists, turning the hotel’s spaces into a living gallery. This year, three new commissions bring together history, technology, and craftsmanship, including a special collaboration with the Victoria and Albert Museum (V&A).

Schön! Magazine • 02/04/2025

barbour x crocs | waxed up, clogs on

Barbour and Crocs are breaking boundaries: their first-ever collaboration proves that function and fun can go hand in hand. Launching today, the limited-edition collection blends Barbour’s heritage with Crocs’ playful spirit, featuring an oversized wax jacket, two footwear styles, and a set of customisable Jibbitz charms.

Schön! Magazine • 02/04/2025

ellie thumann | fashion month on the go

After weeks of non-stop action, Schön! caught up with Thumann in a photoshoot with Carl Niklas, where she broke down her Fashion Month looks and reflected on the season’s highlights.

Schön! Magazine • 25/03/2025

chanel 25 | jennie joins dua lipa in the house’s latest handbag campaign

Fresh off their collaboration on Handlebars, Jennie is the latest star to front the Chanel 25 handbag campaign, joining Dua Lipa, who was announced as the face of the collection earlier this year. A longtime Chanel ambassador since 2017, the BLACKPINK singer brings her signature style and energy to the French house’s latest creation.