Schön! Magazine • 02/04/2025

y-3 | petra collins & moni haworth’s vision of connection

For Spring/Summer 2025, Y-3 hands the creative reins to longtime collaborators Petra Collins and Moni Haworth, who craft a visual narrative rooted in duality, creativity, and the unseen threads that connect us. Shot in Los Angeles, the campaign unfolds like a quiet meditation, blurring the line between subject and storyteller, past and present, reality and dream.

Schön! Magazine • 02/04/2025

art in resonance 2025 | the peninsula’s opens up new chapter in contemporary art

As Art Basel takes over Hong Kong, The Peninsula once again transforms into a hub for contemporary art with its latest Art in Resonance programme. Since launching in 2019, the initiative has championed emerging and mid-career artists, turning the hotel’s spaces into a living gallery. This year, three new commissions bring together history, technology, and craftsmanship, including a special collaboration with the Victoria and Albert Museum (V&A).

Schön! Magazine • 02/04/2025

barbour x crocs | waxed up, clogs on

Barbour and Crocs are breaking boundaries: their first-ever collaboration proves that function and fun can go hand in hand. Launching today, the limited-edition collection blends Barbour’s heritage with Crocs’ playful spirit, featuring an oversized wax jacket, two footwear styles, and a set of customisable Jibbitz charms.

Schön! Magazine • 02/04/2025

ellie thumann | fashion month on the go

After weeks of non-stop action, Schön! caught up with Thumann in a photoshoot with Carl Niklas, where she broke down her Fashion Month looks and reflected on the season’s highlights.

Schön! Magazine • 25/03/2025

chanel 25 | jennie joins dua lipa in the house’s latest handbag campaign

Fresh off their collaboration on Handlebars, Jennie is the latest star to front the Chanel 25 handbag campaign, joining Dua Lipa, who was announced as the face of the collection earlier this year. A longtime Chanel ambassador since 2017, the BLACKPINK singer brings her signature style and energy to the French house’s latest creation.

Schön! Magazine • 21/03/2025

pucci ss25 | the marmo campaign

Pucci’s Spring-Summer 2025 campaign, Marmo: A Timeless Convergence, takes the house’s signature swirls and filters them through the lens of Hollywood’s ultimate muse: Marilyn Monroe. Shot by Parisian photographer Drew Vickers and starring Bibi Breslin, the campaign captures Monroe’s magnetic charm and replicates it for the modern era.

Schön! Magazine • 20/03/2025

jimmy choo | beach capsule 2025

Jimmy Choo is setting the tone for summer with its Beach Capsule 2025, a collection designed for sun-drenched escapes. Featuring natural textures, vibrant hues, and playful embellishments, the capsule distils the essence of effortless holiday dressing — whether that’s lounging by the pool or heading out for sunset drinks.

Schön! Magazine • 20/03/2025

havaianas | gigi hadid joins as global ambassador

Flip-flops are having a major fashion renaissance, and Havaianas is leading the charge by appointing Gigi Hadid as its new global ambassador. What began in 1962 as a simple, rubber sandal inspired by traditional Japanese zori has grown into a global phenomenon. Originally worn by Brazilian workers for their durability and comfort, Havaianas quickly became a staple of laid-back summer dressing, celebrated for their easygoing appeal and signature rice-textured soles. Now, they’re making their mark in high fashion, proving that flip-flops are no longer just for the beach.

Schön! Magazine • 19/03/2025

ruinart x julian charrière | conversations with nature

For its 2025 artist collaboration, Ruinart partners with Julian Charrière, a Franco-Swiss artist whose work explores the intersections of time, geology, and human impact. Known for blending scientific research with poetic storytelling, Charrière challenges how we perceive nature — not as something separate from us, but as a force constantly shaped by human history and intervention. Conversations with Nature brings this perspective to Ruinart’s terroir, transforming the Champagne house’s deep connection to the land into an artistic dialogue that spans millennia.

Schön! Magazine • 18/03/2025

omega | the new seamaster planet ocean worldtimer

OMEGA’s Seamaster Planet Ocean Worldtimer is back — this time in bold ceramic. Originally part of the Aqua Terra range, the Worldtimer now joins the Planet Ocean collection, combining technical precision with a sleek, modern design.

Schön! Magazine • 17/03/2025

paris fashion week aw25 | the highlights

Paris Fashion Week is never short on drama, but this season felt particularly charged. With Haider Ackermann’s much-anticipated debut at Tom Ford, Coperni transforming the runway into a digital playground, and Sarah Burton making her first move at Givenchy, there was plenty to talk about. Add to that Marine Serre’s commitment to sustainability, Rokh’s sharp deconstruction, and Miu Miu’s playful layering, and you’ve got a week that delivered on spectacle and substance.

Schön! Magazine • 14/03/2025

dries van noten aw25 | behind the curtain

Julian Klausner’s debut collection for Dries Van Noten was never going to be a quiet affair. Staged at the Palais Garnier, the collection played with that idea of transformation, like a performer grabbing whatever’s at hand — shoelaces, velvet scraps, a perfectly rumpled scarf — and turning it into something grand. Klausner drew from his earliest memories of fashion, rummaging through his family’s costume box.

Schön! Magazine • 14/03/2025

vivienne westwood aw25 | london calling

For Andreas Kronthaler, the number 19 symbolises energy, expansion, and fresh starts — fitting for a season where he merges Vivienne Westwood’s mainline with his own for the first time. And what better way to embrace change than by shaking things up? This collection is a love letter to London — the city he’s called home for over three decades — where Baroque drama meets punk defiance, wrapped up in rich textiles and irreverent tailoring.

Schön! Magazine • 14/03/2025

chanel aw25 | a play of proportions

Under the soaring glass roof of the Grand Palais, Chanel’s Autumn/Winter 2025/26 Ready-to-Wear collection unfolds like a theatre of dreamlike illusions. With scenographer Willo Perron’s installation — black ribbons twisting and turning through the space — the collection plays with size, length, and proportion, reinterpreting classic House codes with a fresh perspective.

Schön! Magazine • 14/03/2025

oakley ss25 | the latitude collection

Oakley’s Latitude SS25 Collection embodies the concept of morphism, blending transformative apparel and eyewear designed for an evolving world. Inspired by the contrasting forces of parachutes and jellyfish, this state-of-the-art morphware combines strength and agility through physiomorphic geometry and modular design the brand is known for.

Schön! Magazine • 14/03/2025

hugo | redefining tailoring for a new generation

HUGO is flipping the script on tailoring. In its Spring/Summer 2025 global campaign, the brand embraces adaptability, personal expression, and the kind of suiting that defies convention. Under the creative direction of Trey Laird and photographed by Dan Jackson, the campaign unfolds in two parts — beginning with Chapter 1 this season and continuing in Autumn/Winter 2025.

Schön! Magazine • 12/03/2025

louis vuitton aw25 | departures & arrivals

Louis Vuitton’s Autumn/Winter 2025 collection pulled into the station, transforming Paris’s Gare du Nord — or rather, a stunningly recreated train station by set designer Es Devlin — into a cinematic runway. The show embraced the spirit of travel, not just as a theme but as an ethos, exploring movement, transformation, and the inescapable nostalgia of journeys past.

Schön! Magazine • 12/03/2025

akris autumn 2025 | the blue hour

Set against the timeless backdrop of the Collège des Bernardins, Akris’ Autumn 2025 collection evokes the essence of the blue hour — a moment when day and night merge in a brief yet powerful union. It’s a story that unfolds in hues of blue, from the serene navy to the electric vibrancy of royal, capturing both the calm and euphoria of this fleeting moment.

Schön! Magazine • 12/03/2025

casablanca aw25 | kaizen

Casablanca’s Autumn/Winter 2025 collection celebrated Japan and its many contradictions. Charaf Tajer has long drawn inspiration from the country, but this time, he went deeper, exploring the tension between tradition and rebellion, uniformity and self-expression.

Schön! Magazine • 12/03/2025

hermès | equestrian drama

There’s something about the way Hermès does luxury — it never shouts, never tries too hard. But this season, Nadège Vanhée introduced a quiet kind of drama. Autumn/Winter 2025 was about movement — clothes that shift and adapt, that feel like an extension of the body rather than just something you wear.

Schön! Magazine • 12/03/2025

magda butrym aw25 | magdalena

Some designers look outward for inspiration. For her Autumn/Winter 2025 collection, Magda Butrym turned inward. Titled Magdalena, after her full first name, the collection showcased in Paris is her most personal to date — less a lineup of garments, more a self-portrait woven in fabric.

Schön! Magazine • 12/03/2025

KEEN x Études Studio | the newport collaboration

For Spring/Summer 2025, KEEN and Études Studio reimagine the Newport sandal — not just as footwear, but as a study of movement. The collaboration merges KEEN’s functional design with Études Studio’s Parisian aesthetic, resulting in a sleek, hybrid sandal that moves effortlessly from the city to the outdoors.

Schön! Magazine • 12/03/2025

white milano | new luxury goes global

White Milano has always positioned itself as a platform for emerging and independent fashion, but as we attended its latest edition, one thing became clear: its ambitions are increasingly international. 
The CIRCLE project, spearheaded by White in partnership with Monica Sarti, is accelerating this expansion, securing permanent retail spaces and pop-ups across the Middle East — including four in Saudi Arabia, two in the UAE, and one in Qatar by the year’s end.

Schön! Magazine • 05/03/2025

susan fang aw25 | air memory

With her Sunday slot closing Milan Fashion Week, Susan Fang’s debut was nothing short of poetic. After months of anticipation, the London-based designer, supported by Dolce & Gabbana, delivered a collection that seamlessly blended her signature ethereal aesthetic with newfound structure and depth.